Is assembling Ikea furniture the epitome of masculinity? “The book, published later this month, attributes much of the store’s success to the fact that its self-assembly furniture allows men to reclaim their hunter-gatherer roots, and so keep their relationships healthy – by demonstrating to their wives and children that they are capable of masculine tasks.” Damn straight! [via]
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One response to “Ikea Is Really About Manly Work…”
It’s a fact. My sister’s ex-boyfriend couldn’t build furniture. He actually tried to put a chair together upside-down before she took the shit away from him and built it herself.