Kevin Smith Says: “Declare Yourself!”

(via Michael Hanscom and News Askew)

Kevin Smith wheels out View Askew veterans to urge people to vote, yes including Jay & Silent Bob… As he says:

So all this week, I’ve been working on Public Service Announcements (aka commercials) for this organization called Declare Yourself. It’s a non-partisan group founded by Norman Lear (the man who responsible for “All in the Family”, “Maude”, “Good Times”, “The Jeffersons” and so many other legendary tv shows) that, like “Rock the Vote” encourages people to register and be heard. Declare Yourself and Comedy Central have teamed up to produce a series of ads that are so simple even I could direct them. So that’s what I did.

The concept is, essentially, “In the time it’s taken you to watch this, you could’ve been online, finding out how to register to vote.” Those helping us convey this message have been Zach Braff, Ray Romano, Adam Brody, Wanda Sykes, Larry David, Jeff Garlin, and Sarah Silverman. Today, we shoot Ben Affleck, Eliza Dushku, and a pair of stoners who’re coming out of semi-retirement for the cause. Then, I fly to NYC and shoot Amy Poehler, Chris Rock, Chris Walken and David Cross.

They start airing in July. Pretty funny stuff. Keep an eye out for ’em.